A conspiratorial look passed between myself and friend Brit in California this afternoon when a software implementation vendor used the word co-innovating to describe the relationship between the firm she represents and the software company from whom we will be purchasing material.

For those who read Brit regularly, you may have read of similar language abuse in his recent post involving the non-existent word foldering.

And in the past I’ve posted on a delightful word coined by one of my managers, robustify.

This warrants adding a new category to track these weird, wonderful, or confounding new additions.


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